Must Know 補色使い方 Article

カラーで大事なの『補色』の効果と使い方。 THROW JOURNAL from throw-web.com

Understand the Basics of Complementary Colors

In color theory, complementary colors are the hues that are opposite each other on the color wheel. When combined, they create a neutral gray or brown color. For example, red and green are complementary colors, as are blue and orange, and yellow and purple. Understanding the basics of complementary colors is essential to using them effectively in design.

Use Complementary Colors to Create Contrast

One of the primary uses of complementary colors is to create contrast in design. When placed next to each other, complementary colors intensify each other and create a dynamic visual effect. For example, using a red background with green text creates a high-contrast design that is eye-catching and memorable.

Consider Color Temperature

When using complementary colors, it's important to consider their temperature. Warm colors, such as red, orange, and yellow, are energizing and stimulating, while cool colors, such as blue, green, and purple, are calming and soothing. Pairing warm and cool complementary colors can create a balanced and harmonious design.

Combine Complementary Colors with Neutrals

While complementary colors can create a bold and vibrant design, they can also be overwhelming if used excessively. To balance out the intensity of complementary colors, pair them with neutral shades such as black, white, or gray. This will help to create a more sophisticated and refined look.

Use Complementary Colors in Different Proportions

Another way to use complementary colors is to play with their proportions. Using equal amounts of each color creates a balanced and harmonious design, while using more of one color than the other can create a dominant and powerful effect. Experiment with different proportions to find the right balance for your design.

Use Complementary Colors in Different Contexts

Complementary colors can be used in a variety of contexts, from branding and marketing materials to home decor and fashion. Understanding how to use complementary colors in different contexts can help you create cohesive and visually appealing designs.

Experiment with Different Combinations

There are many different combinations of complementary colors to choose from, and experimenting with different options can help you find the right fit for your design. Some popular combinations include red and green, blue and orange, and yellow and purple.

Avoid Clashing Combinations

While experimenting with different combinations can be fun, it's important to avoid combinations that clash. Some colors, when paired together, can create a jarring and unpleasant effect. Be mindful of the colors you choose and how they interact with each other.

Consider Your Audience

When using complementary colors, it's important to consider your audience. Different colors can evoke different emotions and reactions in people, so think about who your audience is and how they might respond to your design.

Conclusion

In conclusion, understanding how to use complementary colors is essential for creating visually appealing and effective designs. By considering color temperature, proportions, and context, experimenting with different combinations, and being mindful of your audience, you can use complementary colors to create memorable and impactful designs.